Laurel 🥓Cummings

For Holiday 2015/2016, Samsung Home Appliance USA wanted a social campaign for homeowners of the DIY variety. We partnered with YouTube influencer Oh Joy!, and created the #HowWeHoliday animated series.

Joy kicked things off by sharing ways she and her family innovate classic holiday traditions. We turned her stories into animated GIFs, then encouraged fans to share new ways they celebrate for a chance to have their unique tradition become our next animation.

This one is entitled "Lobster Races," and was created for a family who has their holiday lobsters race around the kitchen before killing them. 

The rest can be found here.