FOSSIL: OWN YOUR TIME
When Fossil wanted to rebrand their watches under the line “Own Your Time,” we created a brand book and campaign that showcased how every piece in their collection married timeless American style with modern design. It only seemed fitting, then to team up with three celebs who embody the last line of our lovely manifesto, “we are the spirited ones”: Mandy Moore, Izzy Bizu, and K.J. Apa. This campaign extended into social content that celebrated American adventurism and fresh faced zeal. See for yourself here.
Singer and songwriter Izzy Bizu shares her passion for music and how she stays connected with the Fossil Q Hybrid Smartwatch.
Musician and actor KJ APA shares about his childhood and staying connected with family using the Fossil Q Gen 4 Smartwatch.
Actress and musician Mandy Moore shares how she finds inspiration and stays connected to friends and family with the Fossil Q Gen 4 Smartwatch.
credits
sr ad: juliana gutowski
sr cw: laurel cummings
cd: kristina litvin
agency: 24/7 laundry service