For their 2014 tagline "The Best TV Deserves the Best TV," Samsung asked us to create social content with the goals of both moving away from tech-speak and celebrating television content. Our corresponding social series throughout that year included imagined "Postcards" and "Souvenirs" sent by fans buried in a marathon, "Infographics" serving as a crash course to help fans prepare for premieres and buzzy episodes of hit shows, and "Bingecation Tips".