For Samsung’s new 360 speakers, we channeled Wes Anderson’s nuanced absurdity to create a digital content series illustrating the #sweetspot experienced by those listening to Radiant360.
Each post further articulates that the only way to truly understand the level of delight offered by these speakers is to experience them for yourself.
The Radiant 360 #SweetSpot feels like finding a bottle with coordinates to a long lost city. https://t.co/uvlaepNDFKhttps://t.co/1Jbn1ySx3g
— Samsung TV USA (@SamsungTVUSA) December 11, 2015
The Radiant 360 #SweetSpot feels like opening mail from a royal relative. https://t.co/uvlaepNDFKhttps://t.co/bpv5Gy4iqF
— Samsung TV USA (@SamsungTVUSA) December 22, 2015
The Radiant 360 #SweetSpot feels like discovering fungi that contains a cure for baldness. https://t.co/uvlaepNDFKhttps://t.co/9O1Cmv0QXV
— Samsung TV USA (@SamsungTVUSA) November 30, 2015
The Radiant 360 #SweetSpot feels like appetizers that yield an unexpected bounty. https://t.co/uvlaepNDFKhttps://t.co/Q5Q4Hx8gZb
— Samsung TV USA (@SamsungTVUSA) November 13, 2015
credits
writers: bengt asplund, laurel cummings
art director: marcus white
designer: sam stone
cd: jesse suchmann