After a decade of establishing themselves as the design-first digital invitation choice for people who know, Paperless Post wanted to become known as much for cheeky, clever copy as it is for chic design.

I joined Paperless Post as their in-house head of copy to help launch Flyer, their second product which served as a customizable, animated, sticker and gif-driven version of their digital invitation product, for more causal affairs. During my time there I named product offerings, implemented UX copy for their app and website, wrote their Instagram, marketing emails–a personal favorite of which was promoting an office-party guide with the subject line, “We’re gonna need a bigger ballroom,”–and event planning blog to support their growing 100MM+ userbase.

If Champagne were a person, it would be Derek Blasberg…