FOSSIL: OWN YOUR TIME

When Fossil wanted to rebrand their watches under the line “Own Your Time,” we created a brand book and campaign that showcased how every piece in their collection married timeless American style with modern design. It only seemed fitting, then to team up with three celebs who embody the last line of our lovely manifesto, “we are the spirited ones”: Mandy Moore, Izzy Bizu, and K.J. Apa. This campaign extended into social content that celebrated American adventurism and fresh faced zeal. See for yourself here.

credits

sr ad: juliana gutowski

sr cw: laurel cummings  

cd: kristina litvin

agency: 24/7 laundry service